What we work on
Local SEO for a TMS clinic comes down to two things: Google trusting that you’re the right answer nearby, and patients trusting your page once they land on it. We work on both.
- We tune your Google Business Profile (categories, services, photos, hours and posts) and keep a steady flow of reviews coming in, because the map pack is where most local clicks go.
- We build location pages that are actually local, with directions, parking, hours, the plans you take and the towns you draw from, one page per clinic.
- We write condition pages for what you treat, such as depression, OCD, anxious depression and adolescents, matched to what your device is cleared for and what your physicians treat.
- We answer cost and insurance questions on their own pages. “tms therapy cost” and the coverage questions around it are searched thousands of times a month, and most clinic sites barely answer them.
- We fix the technical side: speed, mobile layout, structured data, indexing and internal links, so Google reads the site the way patients do.
- We earn local links and citations from the directories, hospital and community listings and local press that matter in your market.
What patients search
These are national volumes. Your share depends on your market, but the pattern holds everywhere: “near me” searches carry intent, and question searches carry volume.
| Search | US searches / month | Avg. cost per click |
|---|---|---|
| tms therapy near me | 4,800 | $3.00 |
| tms near me | 2,000 | $4.00 |
| tms therapy cost | 2,000 | $2.00 |
| tms treatment near me | 900 | $3.00 |
| tms clinic near me | 600 | $4.50 |
| tms for ocd | 1,900 | $1.40 |
| does insurance cover tms | 150 | $2.50 |
| is tms covered by medicare | 150 | $2.00 |
Search for “tms therapy” itself grew 12% over the last year, and “tms therapy cost” grew 12%. People are doing more homework before they call, which rewards clinics whose own pages do the explaining.
How long it takes
Map pack and local results can move within a few months once the profile, location pages and reviews are in order. A competitive metro takes longer, and broad terms like “tms therapy” are a long project for any single clinic. We’ll tell you up front which searches are realistic in 90 days and which are a 12-month goal, and we’ll use paid search to cover the gap.
What you’ll see each month
Rankings for the searches that matter in your area, map pack visibility, calls and forms from organic traffic, and the consults and starts those turned into. Not a pile of vanity keywords.
Questions
Do we need a separate page for each location?
Yes, if you have more than one clinic. Each location needs its own page with its own address, hours, directions and payers, linked from its own Google Business Profile.
Should we write about conditions TMS isn’t cleared for?
Carefully, if at all. We write to what your device is cleared for and what your physicians actually treat, and we keep every claim tied to a source.
Why do directories outrank our site?
Directories cover many clinics on one page, so they pick up a lot of broad searches. Your own site wins the specific ones when it answers them better: your plans, your hours, your doctors, your town.
Can you fix SEO on a site another agency built?
Usually, yes. If the platform fights us we’ll say so, and we’ll only suggest a rebuild when the fixes would cost more than starting fresh.