What we build
- We split campaigns by intent: near-me searches, condition searches, cost and insurance searches, and your own brand, each with its own budget and landing page.
- We keep out the wrong clicks with negative keywords made for TMS. “TMS” also means transportation management software, training courses and job titles, and without a solid negative list a good share of your budget goes to people who will never be patients.
- We put call tracking on every ad and page, with recordings, so we can hear what happens after the click and fix it.
- We send clicks to landing pages that lead with answers: is TMS right for me, is it covered, how do I start, all on the first screen of a phone.
- We track conversions around real consults, so bidding learns from calls and booked appointments, set up without sending health details to Google.
- We plan around Google’s health ad rules. Google limits audience targeting around health conditions and restricts prescription drug terms in ads, so targeting and copy are built to stay approved from the start.
What clicks cost
TMS clicks are cheaper than many medical categories. Spravato and ketamine terms cost noticeably more.
| Search | US searches / month | Avg. cost per click |
|---|---|---|
| tms therapy near me | 4,800 | $3.00 |
| tms near me | 2,000 | $4.00 |
| tms clinic near me | 600 | $4.50 |
| tms center near me | 100 | $5.00 |
| tms therapy cost | 2,000 | $2.00 |
| spravato near me | 1,300 | $10.00 |
| ketamine therapy near me | 3,000 | $8.00 |
How we set the budget
We start from local search volume and from the number of open chair hours you need to fill, then work backwards through your call answer rate and consult show rate. That gives a monthly budget tied to starts, not to a round number. After the first month we adjust with real data from your market.
What you’ll see each month
Spend, calls, forms, booked consults and treatment starts by campaign, plus the search terms that cost money without producing patients, and what we did about them.
Questions
How much should a TMS clinic spend on Google Ads?
Enough to get useful data in your market, which for most clinics means a few hundred clicks a month to start. We size it from local search volume and the number of patients you can take on.
Can we remarket to people who visited our site?
Google restricts remarketing and audience targeting based on health conditions, and mental health is included. We stay in front of people in other ways, like branded search and Meta campaigns built within its rules.
Why do our ads keep getting disapproved?
Usually it’s prescription drug names in the ad text, health claims, or landing pages that don’t meet Google’s healthcare rules. We write ads and pages to stay approved.
Do you need access to our existing account?
Yes. We’ll review what’s working before changing anything, and we keep what’s earning its keep.